Unshrouding Product-Specific Attributes Through Financial Education
How can we design financial education in a way that makes it easier for people to detect hidden product features?
This study conducted a randomized control trial with 3200 urban poor households across four regions in Delhi. The intervention was a video and an information sheet delivered in person to the households.
Findings clarified how financial literacy delivered as rules-of-thumb specific to a product can nudge customers to make better financial decisions.